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17 strategic business pivots at the time of COVID-19



Your must-have list of corona viruses

That’s how we woke up in a different world! The Corona virus epidemic has completely changed our lives and changed the way we do business.



For many, this can be a terrifying time to own a business.

You worry about the health of your employees and business, the bills that bother you, your income and family responsibilities.



But instead of overcoming the hassle, smart small business owners can use this opportunity to plan and prepare for future growth and success.

That’s why we’ve created a Covid 19 checklist to help you make the most of this uncertain time.



1) Announce changes in business hours.

Are you an essential business that stays open? You may have fewer business hours or senior hours to give more time for cleaning where high-risk and elderly customers can come and shop safely with fewer customers.

Post any business hours in front of your physical location and share them on the homepage of your website.

Don’t forget to update your schedule with your social media profiles as well as your Google business listing so everyone stays up to date.

2) Axis to meet the current needs of our customers

Find creative ways to do business with customers who live at home carving. Are you offering or delivery? Let customers know what you’re doing to accommodate them during this new, and hopefully temporary, routine.

For example, between shutdowns and on-site orders, most car dealerships will deliver your new car to you. Similarly, service-oriented businesses can make their offer important to meet the needs of in-house customers.

An example of this is the landing page we designed for Barbara Katnich, an interior designer with fresh perspective discs.

She acknowledges that you are probably ready for a change in design at this time. She then takes you into the process of how she can work with you while you are at home.

The advantage of a landing page is that it is fast, easy and allows you to talk to the specific needs of the users at this time without having to redesign your entire website.

3) Provide ways in which customers can still help you

If you run a service-oriented business such as a restaurant or salon and you are forced to close your doors, you may want to consider offering a gift certificate online.

Encourage your customers to buy the certificate now so that when the spread of the virus is reduced, and their self-sufficiency is over, they can get their treatment and get rid of it.

This can help keep sales for you, while providing something interesting and engaging to your customers.

4) Communicate with your customers.

People want to know how and why your business has changed in the light of the epidemic. Assure them that their health and safety is your # 1 concern and tell them what you are doing to ensure a safe shopping experience.

Explain any additional precautions you can take to disinfect and clean. And tell them how you, as a small business owner, are promoting social distance.

5) Announce any new services you are offering.

Whether you sell food or fashion, are you picking up or delivering? The more you can accommodate your customers during this new routine, the better for them and the less financial losses you will incur.

Share the news on your website and on your social media accounts as Lori Brown did. During this crisis, he saw and created a great need to help nurses and healthcare professionals. COVID-19 Survival Guide.

He asked us to help him create a series of guest interviews that provide users with daily videos for free.

6) Dig up out-of-date information and broken links.

This is a great time to step back and take a long look at your website.

Are there any typos? Did any of the team members on our About page quit? Are some articles no longer relevant?

Your site may be out of date and needs a complete overhaul. Don’t try to go it alone, it’s best to hire a professional web development firm to help you professionally ensure that your business is doing well after the crisis is over. Provide exhibits.

7) Lighten the workload.

Explain to your staff the simplest ways to track their time, such as the time tracking tool toggle we use. Encourage team communication with tools like Zoom, Slack or Discard. Look for team collaboration tools such as Peer and Asana to handle project workflow.

You can see more team tools in our article. Tips for managing your workforce remotely.

8) Get lean and mean.

You have to accept that things can get tough for a while. Are there any unnecessary things you can do to reduce your small business budget?

Evaluate the services you use to ensure the best value for your money, but don’t tighten your belt so much that you miss out on marketing or business opportunities.

9) Plan your editorial calendar.

You want to provide your users with informative, valuable content that impresses them and builds your expertise and reputation in their eyes.

If you have less time now, invest it in your future content. See what products and services you would like to promote and plan some engaging content and marketing materials to support your efforts.

10) Learn a new skill.

Want to learn how to use Instagram more efficiently? You may want to master your video marketing skills or learn a new language to better communicate with your customers.

If you can slow down a bit, take advantage of the opportunity to read, learn and grow! This could be a good time to check us out AMPLiFY! Business Academy Where members have instant access to a large library of training videos from social media marketing to guide generation and content marketing.

11) Make your employees feel safe.

Always inform workers about your CoVID-19 plans around sick days and compensation. If your employees need to come to work, reassure them how you will keep their area clean.

They are looking for you to feel your care during this awful time. “Don’t lie or withhold negative information,” he said. If you can’t pay the bonus or have to get rid of the staff, let them know as soon as possible and help them as much as you can.

12) Attract more traffic to your site.

It’s always a good idea to add fresh, useful content to your website. Your visitors will appreciate solution-focused content that honestly explains why they need your product or service.

Focus on writing articles that are full of some keywords to improve your search engine rankings.

13) Follow your social media.

You may be isolated, but you can contact online! To start a conversation, message people who liked or commented on your social media posts.

Stay active in Facebook groups where your ideal clients come. Be visible and helpful when you’re making new connections and offering people human connections (not annoying and annoying).

14) Separate your email list.

Over time, email lists can become messy. Small business owners may lack the resources to write targeted messages for each group of potential customers (such as hot prospects, enthusiasm, new prospects, business partners).

Focus on segregating your email list to make people feel like you’re talking to them directly and offering them unique content.

15) Develop a new product or service.

You may have a business idea that has been on the back burner for the last few years. Or, you may have identified a product or service that could really help people during or after the COVID-19 epidemic.

Check out what Heather Wilson has done to meet today’s demand for the use of Facebook groups for business purposes. He quickly created an online course called Create, Fill and Add to Your Facebook Group.

16) Do competitive research.

Staying on top of what your competitors are doing gives you an incredible advantage, whether you are setting up a small business or developing a new product or service.

Take some time now to better understand your competitors. How is your messaging different from yours? What are their strengths and weaknesses? How do they engage with their social media followers?

17) Share love.

Don’t miss the opportunity to strengthen your most important relationships. Think about the people who are important to you (family, friends, customers, salespeople, mentors, partners) and tell them what you appreciate most about them!

Engage with customers And keep sales alive during COVID-19.

Although the Covid 19 epidemic is unusual and uncertain, let’s try to see these slow times of small businesses as an opportunity to think, evaluate, and plan for future growth and success.

If you need help, we can help you design a landing page so you can help your customers transition and efficiently at this time. Together we will find ways to boost sales, which are declining due to this unforeseen economic crisis.

We wish everyone health and safety during this extraordinary time.

For your success,

Susan