The communication and facilitator giant (Nasdaq: Remim) is the ubiquitous BlackBerry maker, Rim, sees many explanatory trends ahead. They reflect the themes of my own research and are the cornerstone of the MIT Edge Lab
Motley Fool’s Dean Zomback reports on the January 26 article, “4 Key Trends Predicting the Future of RIM,” in an interview with Joseph Dwork, PhD, RIM’s Innovation and Technology Future Manager What Dr. Dwork pointed out four trends that affect the future of smartphones.
(1) Older world: The average age of the planet was 26 in 2000, by the middle of the middle century it will be 36 and the number of people over the age of 60 will triple – about two billion people.
(2) Connectivity: Smartphones, other devices and wireless providers will blur the activity, space and opacity trends that we already see in social media and interactions.
()) Empowered Consumers: Consumers will continue to adopt groups that help them monitor and manage their relationships with companies, for example, social media that covers everything from restaurant selection to financial services Advises on the thing, ‘Hey, where’s my package?’
(4) Purchasing ‘values’ (e.g., green consumers) Purchasing values is not just for children. Where ‘color causes’ (my sentence) – buying green, supporting pink, and red children are increasingly interested in their social impact and heritage in boomers. That is, ‘What am I contributing and what will I be left behind?’
Insight and innovation
These trends are interesting and business as well as the government should be aware of their potential impact on the future. However, the future of aging and innovation is a combination of these trends – no one’s expansion.
What happens when older consumers are fully connected, empowered and make purchasing decisions at values beyond price and quality? For example, what does an elderly boomer’s pocket look like with wireless health or care services? Will the purchase of total party power, social media, and value create a network of virtual collaborations serving total sandwiched boomers and vulnerable boomers? Can you imagine the appearance of 24/7 on-demand, always’ visible ‘on your smartphone, green, transport service for your friends’ social networks?
Business opportunities are not just about being aware of these trends, but about blending them, imagining competitive realities and seeing these alternative futures as drivers of product and service innovation.