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A New Business Guide to Going Green



There are so many businesses out there that the competition is fierce to focus on the web. And they’re looking for businesses that, by going green, are demonstrating their corporate responsibility, but they’re also looking at the financial benefits of going green. So, how does a new business grow responsibly? Start by doing some research on the web and make a list of ways the company can go green. If a company is going to claim to be green, it must have consistency in every aspect of its business model. If your business is going to claim green, put your preaching into practice.

Ten ways for a new business to be green:



  1. Comply with environmental regulations related to your industry. Compliance not only reduces the environmental impact of your company, but also protects the business from any legal action or penalties by the government.
  2. Develop an environmental plan throughout the company. Creating a robust environmental plan will help define corporate culture and minimize its image to help promote your company’s energy efficiency. The plan should clearly detail the company’s green strategy and encourage distribution across the company to pursue more green business practices in shaping the company’s environmentally friendly goals.
  3. Make it green. If your company is opening a new office or expanding locations, now is a good time to add more energy saving features. You can look at installing energy efficient heating and air conditioning systems, as well as appliances, equipment and lighting.
  4. Buy green products and services. It is important to think green when buying essential goods for the company or producing service providers. Business owners should consider filling supply cabinets with products that are made of recyclable materials or that can be recycled, bio-based and non-toxic. Find office supplies that have an energy saving rating, such as an energy star.
  5. Choose Green Web Hosting. Many business owners have decided to go green with their website to stay in line with their green planning process. Choose a web host that is carbon neutral and offers environmentally friendly wind or solar powered web hosting. Moving a website to another web hosting provider is not a difficult task, and many web hosts even offer a free site migration service.
  6. Adopt energy efficient methods. Using more energy-efficient office equipment in the office and implementing ways to reduce energy will help save the environment and your bottom line. Employers should urge employees to be careful and conservative in their use of energy and to provide energy saving tips.
  7. Reduce, reuse, recycle waste. Smoothing the company’s operations can reduce losses and significantly increase savings and productivity. To save money and reduce waste, small businesses should use recycled products after use and reduce excessive product packaging.
  8. Save water. A water efficiency program not only reduces your company’s pressure on our water supply but also reduces your company’s costs by purchasing, heating, treating and disposing of water. Small businesses can reduce water wastage by implementing the utility of water saving equipment and should try to minimize emissions into drains.
  9. Have a company-wide pollution reduction plan. Every business generates waste, but how do you deal with it that separates you from the herd? Take steps to minimize waste, whether paper, dirty water or hazardous or toxic waste that requires special handling or disposal.
  10. Develop a green marketing strategy. Marketing To promote your brand image, spread the word about your eco-friendly business by adding “green” claims to your marketing strategy. Return to Tip # 5. Many green web hosts offer a sign or certification program for webmasters who want to use their website to show the company’s “green” eco-friendly status.

One last tip. Join industry partnership and stewardship programs to help keep up to date with the latest developments in green processes and equipment, but also help build relationships with other green business owners in the industry.

As shown, there are many shades of green, so going green can compete with many different things. If choosing a green plan across the company is important for you or your organization, then take a closer look at your business plan to find out what green practices are in the plan and what changes need to be made. For example, consider the day-to-day practices you plan to implement and the company’s policy on green methods such as “less, reuse, and recycle.”